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Aston Martin and Bang & Olufsen recently announced they will be working together in a “creatinve partnership”. Of course, most of us know what Aston Martin and Bang & Olufsen stand for: luxury, performance and a lot of money.
Bang & Olufsen Chief Executive Officer, Torben Ballegard Sørensen also believes the two companies have much in common, and not just in terms of esteem and ambition. “There are deep similarities between our cultures and heritage. Bang & Olufsen’s values are rooted on passion and performance as well as design and craftsmanship. These are exactly the same values that you experience in an Aston Martin,” he says.
So, what can we expect from this combination? A great car with a kick-a$$ sound system or a great sound system with a kick-a$$ car attached to it? Well, time will tell, but something is sure: a few of us only will enjoy them both.